From product idea to a decision-ready launch plan.
Use individual tools or start with the Launch Planner to connect capital, profit, advertising, inventory, and risk.
Start
Amazon Launch Planner
FeaturedCombine capital, profit, advertising, product viability, and inventory assumptions into one readiness report.
Amazon Business Model Selector
FeaturedMatch capital, time, inventory comfort, skills, and risk tolerance to a practical marketplace model.
Is Amazon FBA Worth It Calculator?
Compare conservative, expected, and optimistic outcomes including payback and opportunity cost.
Amazon FBA Startup Cost Calculator
FeaturedEstimate inventory, logistics, launch setup, software, and a practical safety buffer.
Research
Product Viability Scorecard
FeaturedScore demand, competition, differentiation, margin, capital fit, and operating risk.
Maximum Landed Cost Calculator
Work backward from selling price and target profit to a maximum supplier and landed cost.
Profit
Amazon True Profit Calculator
FeaturedCalculate profit after landed cost, Amazon fees, fulfillment, ads, and expected returns.
Discount & Coupon Impact Calculator
See whether expected sales lift compensates for margin lost to a discount.
Fee Change Impact Calculator
Measure how a marketplace fee increase changes unit and annual profit.
Advertising
Break-even ACoS & CPC Calculator
FeaturedFind sustainable ad spend, ACoS, and CPC while preserving target profit.
Amazon PPC Launch Budget Calculator
FeaturedEstimate testing clicks, daily budget, launch reserve, expected ACoS, and potential launch loss.
Inventory
Initial Order & MOQ Calculator
FeaturedBalance demand, lead time, safety stock, MOQ, landed cost, and available capital.
Cash Flow & Reorder Calculator
See whether cash from the first order can fund the next order in time.
Stockout vs Overstock Calculator
Estimate the cost of ordering too little versus tying up capital in excess stock.
Slow Inventory & Aged Inventory Risk Calculator
FeaturedEstimate aged units, storage exposure, capital at risk, liquidation, removal, and disposal scenarios.