Amazon US · ProfitStep 2 of 8

Amazon True Profit Calculator

See what remains after the costs beginners often leave out of a basic margin calculation.

Output: Profit per unit, margin, ROI, break-even priceNext: Ads →

1. Revenue

Price and sales plan

Selling price Discount per order Selling plan Expected monthly salesUsed to allocate the Professional plan monthly fee.

2. Landed cost

Cost to reach Amazon

Product cost per unit Packaging per unit Prep per unit Inbound shipping per unit Duty per unit Other unit costs

3. Amazon and marketing

Fees, ads, and returns

Referral fee categoryCategory rules are sourced from Amazon US pricing. Use the manual rate only when your fee category differs. Manual referral rate

FBA fulfillment feeEnter the amount from Amazon Revenue Calculator. Storage per unit Other Amazon fees Ad cost per order Return rate

Loss per returned unit

How to read this result

Use this to see the real unit economics after fees, ads, and returns.

Step 5/8

A product should survive realistic fulfillment fees, return losses, and advertising assumptions—not only referral fees.

Numbers to watch

• Profit per unit
• Profit margin
• ROI
• Break-even price

What to do next

1.Enter product-specific FBA fees from Amazon Revenue Calculator.
2.Stress-test returns and ad cost.
3.Calculate ACoS/CPC limits before launching ads.

Continue: Find ad limits →View full workflow

Use the Amazon Revenue Calculator for FBA fees

Fulfillment fees depend on product dimensions, weight, price, and fee changes. Enter a current Amazon estimate instead of relying on a generic hard-coded value.

Why returns are included

A product can appear profitable until expected return losses are spread across every sale. This calculator treats returns as an expected per-order cost.