Start here

A guided path from idea to launch decision.

If you are new, do not open all tools at once. Follow this sequence to decide what to sell, whether FBA makes sense, how much cash you need, and what to fix before spending money.

Start with step 1 →Skip to Launch Planner
1

Model

Choose the right operating model

Match capital, time, inventory comfort, sourcing skill, and risk tolerance before buying a course or software.

Use: Business Model Selector
Output: Best-fit model and learning path
2

Decision

Decide whether FBA is worth testing

Compare downside, expected, and optimistic outcomes before committing money.

Use: Is FBA Worth It?
Output: Payback and go/caution/no-go signal
3

Budget

Estimate launch capital

Estimate inventory, logistics, setup, software, advertising, second-order reserve, and cash buffer.

Use: Startup Cost Calculator
Output: Minimum and recommended launch budget
4

Product

Validate the product idea

Score demand, competition, differentiation, margin, operating risk, and compliance risk.

Use: Product Viability Scorecard
Output: Viability score and risk flags
5

Profit

Check true profit and price room

Calculate real unit profit after landed cost, Amazon fees, ads, and returns.

Use: True Profit Calculator
Output: Profit per unit, margin, ROI, break-even price
6

Ads

Set PPC limits and launch reserve

Calculate break-even ACoS, target ACoS, sustainable CPC, and testing budget.

Use: ACoS & CPC Calculator
Output: ACoS, CPC, and PPC launch budget
7

Inventory

Plan first order and reorder funding

Balance MOQ, lead time, sales estimate, safety stock, and capital.

Use: Initial Order & MOQ Calculator
Output: Lean/balanced/aggressive order and funding gap
8

Report

Build the Launch Readiness Report

Combine all assumptions into a score, action plan, missing-information list, and report.

Use: Launch Planner
Output: Readiness report and next actions

One scenario

Inputs saved in one tool carry into the next one, so the plan becomes more useful over time.

Next-step guidance

Every tool explains what the result means, what number matters, and what to do next.

Report at the end

The Launch Planner turns assumptions into a readiness score, action plan, and portable report.