Profit · Promotions

Discount & Coupon Impact Calculator

Test whether expected sales lift can replace the profit lost to a promotion.

Promotion scenario

How to read this result

Use this before assuming a coupon will increase total profit.

A discount only works if the sales lift covers the lost margin, extra PPC, commission, and return risk.

Numbers to watch

  • • Profit after promotion
  • • Break-even sales lift
  • • Maximum discount
  • • Return-adjusted margin

What to do next

  1. 1.Do not stack discounts, PPC, and affiliate commission without testing margin.
  2. 2.Use a lower discount when break-even lift is unrealistic.
  3. 3.Check fulfillment options if margin is still weak.
Continue: Compare FBA vs FBM →View full workflow

Use this as a planning model

Results depend on the assumptions entered. Replace examples with current supplier quotes, marketplace estimates, and your own operating costs before making a commitment.