Amazon Launch Planning Checklist for Beginners

Before paying a supplier

• Confirm the business model and marketplace.
• Compare multiple supplier quotes.
• Calculate landed cost rather than supplier price alone.
• Check whether MOQ leaves enough capital for launch and unexpected costs.

Before setting a selling price

• Estimate referral and fulfillment fees.
• Include returns and advertising.
• Calculate break-even price and target margin.

Before launching advertising

• Calculate profit before ads.
• Set break-even and target ACoS.
• Convert the target into a maximum CPC using expected conversion rate.

Before buying a course or software

• Identify the exact workflow problem.
• Compare the paid option with free official education.
• Verify current pricing, refund terms, and included support.
• Avoid buying a broad tool stack before the product plan is validated.