Supplier MOQ answers what the supplier will accept. It does not answer what the seller should buy.
Estimate coverage needs
A first order should cover launch demand, lead time, and a reasonable safety buffer. The sales estimate should be treated as a scenario rather than a guarantee.
Compare three order levels
A lean order reduces capital exposure but increases stockout risk. A balanced order covers the expected operating window. An aggressive order adds upside capacity while increasing overstock risk.
Check the cash limit
Multiply the order quantity by landed cost and compare it with the inventory capital actually available. Do not consume money reserved for advertising, unexpected costs, or the reorder.
Negotiate when MOQ is the problem
Options may include a smaller test order, mixed variants, simplified packaging, a higher unit price for the first run, or another supplier. The goal is not to force a weak plan to accept a large MOQ.