ACoS
Advertising cost of sales: ad spend divided by attributed ad revenue.
Why it matters
ACoS is useful only when compared with contribution margin. Break-even ACoS marks the point where advertising consumes the profit available before ads.
Advertising cost of sales: ad spend divided by attributed ad revenue.
ACoS is useful only when compared with contribution margin. Break-even ACoS marks the point where advertising consumes the profit available before ads.